Jump ahead in this article:
- What benefits are included in a Creator Subscription?
- How are Creator Subscriptions priced?
- How does my subscription directly support creators?
- How do I subscribe to a creator's profile?
- How do I know which creators I can subscribe to and support?
- Does the creator know I have subscribed to their profile?
- As a creator, how do I enable Creator Subscriptions?
Creator Subscriptions (formally known as Select) are a way for fans to show their support for their favourite creators, by subscribing directly to their profiles. The Creator Subscription feature is a direct fan-to-creator subscription layer to the Mixcloud experience.
As a fan, you can subscribe to a creator's profile for a small monthly fee and get rewards and benefits in return. By subscribing to a creator's profile, you're directly supporting the creator and the artists behind the music they play in their shows.
What benefits are included in a Creator Subscription?
As a supporting fan, you will be able to access all exclusive content on the profiles you subscribe to, plus additional rewards and benefits.
It is up to the creator to tailor the experience for their subscribing fanbase, with the following rewards to choose from:
⭐ Exclusive Shows: Sharing exclusive shows or putting archive shows behind a paywall for their subscribers only.
⭐ Early access: Giving subscribers the ability to listen to exclusive shows for a period of time before anyone else.
⭐ Extended Shows: Get access to extra shows such as guest mixes, interviews or extended mixes as exclusives for subscribers only.
⭐ Upfront Tracklists: View detailed tracklists about shows before hitting play.
⭐ Support me: Driving support to their profile, as well as the artists and music played in their shows.
Additionally, you'll benefit from the following features when listening to the profiles you're subscribed to:
⭐ Offline listening: Download shows to the Mixcloud app to listen anytime, anywhere.
⭐ Premium playback: Listen to shows without limitations or ads.
⭐ Fair distribution model: Contribute to a split revenue model where the creator, as well as all rights holders involved in making the shows get their cut, fairly and legally.
Creators utilising Creator Subscriptions can also choose to keep their followers and supporting fans up-to-date with news and updates using Mixcloud Posts.
See article: What are Mixcloud Posts?
How are Creator Subscriptions priced?
How does my subscription directly support creators?
Creator Subscriptions are based on a unique revenue share model where everyone involved in making the shows you listen to gets their cut, fairly and legally. The creator keeps the majority share of the subscription after royalty costs and fees. A cut also goes toward Mixcloud to keep things running.
the creator receives a majority of the revenue share. Plus, all the artists and underlying rights holders in the music played in the shows receive a payout for their royalties.
How do I subscribe to a creator's profile?
Step 1: Choose a creator
Choose a creator you love or discover something totally new. There’s something in the mix for everyone.
Step 2: Pick a price
Creators can set their own profile price from 2.99 in respective currencies. You can subscribe for this price or choose to pay more if you wish.
Step 3: Use the Mixcloud App
Your Creator Subscriptions are part of your Mixcloud experience. Use the mobile app to listen to shows offline and get the most out of the subscription.
Step 4: Listen deeper
Listen to your favourite creator’s shows without playback restrictions or ads. Some creators may offer extra benefits such as early access, exclusive shows, extended shows or upfront tracklists.
How do I know which creators I can subscribe to and support?
When a creator has enabled Creator Subscriptions you'll see the “Subscribe” button on their page:
Does the creator know I have subscribed to their profile?
Yes, Creator Subscriptions are about bringing fans and creators closer. Think of it as a next-generation fan club.
The creator will be able to see you're a subscriber in their dashboard and where in the world you are. They'll also see a purple “subscriber” label next to your name, for example when you leave a comment on their shows or posts.
As a creator, how do I enable Creator Subscriptions?
To find out how to enable Creator Subscriptions as a creator, see our article here.
If you need further assistance with Creator Subscriptions or have any questions, please fill out this form and we'll get back to you as soon as possible.