How does my subscription directly support creators?

By subscribing directly to a channel, the creator receives a majority of the revenue share. Plus, all the artists and underlying rights holders in the music played in the shows receive a payout for their royalties. 

This is possible because Mixcloud is a licensed platform, meaning revenue flows in all the right directions. Mixcloud also uses a unique content ID system to identify when individual music tracks are played in shows. 

Channel subscriptions is our pioneering move toward building a more sustainable ecosystem for audio culture. This is your chance to support the creators you love listening to, so they can give you more.